Privacy & Cookie Policy

Privacy Policy

Welcome to RankAnvil ("we," "our," or "us"). We respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, and safeguard your information when you use our website and our SEO and B2B tracking platform.

1. Our Role in Data Processing

Under data protection laws (like GDPR and CCPA), RankAnvil acts in two different capacities:

• As a Data Controller: When you (the agency or user) create an account, purchase a subscription, or contact support, we control how your personal data is used to provide our service to you.
• As a Data Processor: When you use our "B2B Lead Radar" tool, you install our tracking pixel on your clients' websites. In this scenario, your client is the Data Controller, and we process visitor data purely on their behalf.

2. Information We Collect as a Data Controller

• Account Information: Email address, secure passwords, and account preferences.
• Billing Information: We use Stripe as our payment processor. We do not store your full credit card numbers on our servers; this is handled securely by Stripe.
• Project Data: The domain names, keywords, and client names you enter into your "My Projects" dashboard.
• Usage Data: Diagnostic data regarding how you use our platform to help us improve our services.

3. Information We Collect as a Data Processor (B2B Radar)

When you deploy our B2B Radar tracking pixel on a website, we collect the following data from that website's visitors: IP Addresses, the specific URL/page visited, Referrer URLs, and Timestamps of the visit.

4. Third-Party Integrations

To provide our powerful SEO and AI tools, we securely share specific query data (like URLs or search keywords) with trusted third-party enterprise APIs, including:

• DataForSEO / Serper: For fetching search volumes and backlink profiles.
• OpenRouter / DeepSeek / Goolge / Perplexity: For our AI Visibility and Content Generation tools.
• Stripe: For secure payment processing.

5. Data Retention & Your Rights

We retain your account data for as long as your account is active. You may delete a project or your entire account at any time, which will permanently remove the associated data from our active databases. Depending on your location, you have the right to access, correct, or delete your personal data. To exercise any of these rights, please contact us at [email protected].