Authority, Link Growth & Competitive Intelligence

🔗 Link Profile Analysis

See who links to any domain, measure backlink authority, and track how the link profile is changing over time.

What this tool does

RankAnvil's Link Profile tool combines authority metrics with live backlink discovery and 30-day movement data. Instead of showing you one static list of links, it helps you see the current strength of a domain, where new links are appearing, which links have been lost, and whether the overall backlink profile is moving forwards or backwards.

Use it on your own site to monitor authority growth, or run the same analysis on competitors to uncover link sources, partnership opportunities and changes in their off-page SEO strategy.

🔍 1. Analyse any domain

Enter the domain you want to investigate and click Analyze Data. You can analyse your own website, a client's site or a competitor. RankAnvil then retrieves the current link profile and builds the report automatically.

💡 Competitive use Running the same report on a competitor can reveal where their authority is coming from and whether their backlink profile is actively growing, shrinking or changing direction.

📊 2. Read the headline link metrics

The top of the report gives you an immediate snapshot of the domain's current backlink strength. Three headline metrics show overall authority, the number of unique referring domains and the total backlink count.

RankAnvil backlink summary and 30-day movement report

🎯 Domain Power A 0-100 authority metric that gives you a quick indication of the domain's overall backlink strength. Use it as a comparative signal rather than as a guarantee of rankings.

🌐 Referring Domains The number of unique websites linking to the analysed domain. A broad link profile across many genuine domains is usually more informative than raw link volume alone.

🔗 Total Links The total number of backlinks currently detected. Multiple backlinks can come from the same referring domain, so always interpret this alongside Referring Domains.

📈 3. Track 30-day backlink movement

The Backlink Movement panel turns the report from a static snapshot into a monitoring tool. It compares gains and losses detected during the last 30 days so you can see whether the domain is building authority, losing links or simply experiencing normal churn.

➕ New Backlinks Backlinks gained during the 30-day measurement window.

➖ Lost Backlinks Backlink loss events detected during the same period.

⚖️ Net Movement New backlinks minus lost backlinks. A positive figure indicates net growth; a negative figure indicates net decline.

🌍 New & Lost Domains Shows whether the domain is gaining or losing unique referring websites, which can reveal changes that raw backlink counts hide.

Why this matters A site can gain thousands of links while still losing referring domains, or lose many links from one source while its wider authority remains healthy. The movement cards help you separate volume from genuine link-profile expansion.

📅 4. Use the 30-day activity chart

The activity chart plots backlink gains and losses day by day. This makes it easier to distinguish steady organic growth from sudden bursts, large-scale link loss or short-lived spikes.

🟢 Green bars New backlinks detected on that date.

🔴 Red bars Lost backlinks detected on that date.

Hover over a day in the live report to see the exact number of new and lost backlinks recorded for that date.

🧭 5. Investigate the backlink views

Use the three tabs beneath the movement report to switch between link quality, fresh discoveries and backlink losses. This lets you move from the high-level trend into the individual links behind it.

RankAnvil backlink tabs and strongest backlink table

⭐ Top Backlinks Shows the strongest backlinks currently returned, ordered by backlink power. Use this view to identify the links most likely to matter from an authority perspective.

🆕 Newest Discovered Shows the newest backlinks currently returned, ordered by first discovery date. This is a discovery feed, not a 30-day total, so the number shown on the tab can differ from the New Backlinks figure above.

🔻 Recently Lost Shows backlinks currently returned by the lost-link feed. This can differ from the 30-day Lost Backlinks number because the movement panel counts loss events during the period, while the detail feed reflects links currently classified as lost.

🔬 6. Read the backlink detail table

Each row gives you the source domain, source URL, anchor text, target URL and link-level strength information. Together these fields help you judge whether a backlink is relevant, useful and worth investigating further.

🔗 Linking From The website and exact page containing the backlink. Open it to inspect the context in which the link appears.

✍️ Anchor Text The clickable text associated with the link. Anchor patterns can reveal branded, topical, navigational or unusual link-building signals.

✅ Dofollow A green checkmark identifies a normal followed link. Treat it as one useful signal rather than assuming every followed link has equal SEO value.

⚡ Power The link-level authority score returned for that backlink. Higher values help you prioritise which links deserve closer attention.

⚔️ 7. Turn competitor backlinks into opportunities

The most useful backlink analysis is often comparative. Run the tool on competitors that consistently outrank you and look for patterns in where their authority comes from.

Look for repeatable sources Industry publications, directories, partners, associations and resource pages may reveal realistic outreach opportunities.

Watch movement, not just totals A sudden increase in new domains can indicate a PR campaign, partnership push, new content asset or other activity worth investigating.

📄 8. Save the report as a PDF

Use Save as PDF at the top of the report to create a client-ready snapshot of the current link profile. This is useful for audits, competitor reviews, campaign reporting and keeping a record of movement over time.

A useful way to interpret the report

Do not judge a backlink profile from one number alone. A healthy profile is better understood by combining authority, referring-domain breadth, link quality and movement over time.

Use RankAnvil to move from “How many backlinks do they have?” to “Where is their authority coming from, what is changing, and what can we act on?”